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FAQ

1. What is lenticular and what does that odd name mean?

Lenticular images are digital files that have been specially prepared and then printed onto a lens material. This material is a special plastic made up of lenticules, hence the name lenticular printing. The image, viewed through the lenticules, appears to move as it is turned creating dramatic animation or depth.

2. WHAT IS THE MINIMUM/MAXIMUM ORDER QUANTITY?

We cater to single piece quantity to producing millions. For favorable pricing, MOQ is 1000 pieces. You will find that the price drops significantly as quantity increases. We have completed the order of as big as 1 million units and would love to do so again!

3. WHAT ARE THE MINIMUM AND MAXIMUM SIZES?

The smallest size (looks more presentable) is about 1.5″ square and the largest size we can produce is 4 x 8 ft. If a lenticular is smaller than 1.5″, fine lines will begin to break up under the lens.

4. HOW LONG DOES IT TAKE TO PRODUCE A PROJECT?

Depending on the scope, the project takes about two working days to three weeks from the time we receive your artwork to the time we ship the finished product. What? You need it faster? We realize it’s always a rush, and we do our very best to meet our clients’ deadlines. You’ll find we’re very good at it.

5. AT WHAT RESOLUTION SHOULD THE FILES BE DESIGNED OR SAVED

All we need from the client are digital files. If it’s a two-frame (flip) we need two digital files. If it’s a three-frame, we need three digital files. We trust the trend is becoming clear. Think of a lenticular as an automatic “flipbook.” What you provide are the pages of that book. It doesn’t matter whether the pages contain pictures, text or drawings. 3D lenticular will require a Photoshop file that has all of the elements of the image on separate layers. Resolution of all the files should be 300 dpi at actual size. Please include a 1/8″ bleed and please include a 1″ bleed left and right and 1/8″ bleed top and bottom for 3D images.
See? Easy! For more information, check out the Lenticular Design Guidelines.

A low resolution artwork or files saved at a resolution less than required, the order you have placed will be put on hold and you will be notified accordingly by our team. It is necessary to revise and submit your updated artwork promptly to avoid any delay. As soon as we receive your updated artwork, we will send you a proof for review. Once we have received your approval, we will process your order right away for printing.

6. IN WHAT COLOUR MODE SHOULD I SAVE MY FILES?

Your files must be saved and submitted in CMYK color mode without any color profiles active. If you submit a file saved in RGB, your file gets converted to the required CMYK color mode we use for printing. This conversion may cause a color shift and you may not be satisfied with your job.

We encourage you to always begin and complete your artwork in CMYK color mode. If you are unsure what color mode your files are currently saved in, please submit your files via email to XYZ@ultra3dmagic.com so we may review and respond right away.

7. WHAT IS THE MAXIMUM NUMBER OF FRAMES THAT CAN BE FEATURED IN A LENTICULAR? HOW MANY SHOULD I USE?

The answer to this question varies from project to project. It depends on what you’re trying to convey with your image. It is advisable to use a few images possible while still showing what you want to show. Think of the lenticular as a pie. Each frame is a slice of the pie. The more frames you use, the smaller the slice will be. In short, each frame will be less clearly viewed and will “ghost” with the frame before and after it.


Short answer: somewhere between 2 and 12!

8. DOES IT MATTER IF I WANT ANIMATION OF THE CARD MOVED LEFT/RIGHT instead of UP/DOWN?

Well...! A Lenticular animates better up/down than it does when moved left/right. The only time it should be necessary to do a left/right animation image is when the Lenticular is a stable display and people are walking by it (as in a POP display). If you need this for your project, you will probably want to limit your images to no more than three frames.

Lenticular Design Guidelines

If you’ve decided to have us produce your lenticular!

So we encourage you to discuss your art and your goals with us. We can help make sure you are moving in the right direction. In the meantime, here are some general guidelines that will help you make your image as clear and impactful as possible.

The Basics
Files are usually supplied as Photoshop, Illustrator or InDesign but for simple flip images TIFF or JPEG can also be used.

Resolution: 300dpi

Bleed: Please be sure to include a 1/8” bleed (except for 3D images which require 1/8” bleed on top and bottom and 1” bleed on left and right)

Color: Files should be supplied as CMYK. If they are supplied as RGB there will be a shift in color as they are converted.

File Transfer: You can upload your artwork or email us at . For more information, please contact us.

    Some general tips
  • Avoid very thin lines as they tend to break up and look pixelated underneath the lenticular lens. The text should be at least 12 points in San Serif font.
  • Whenever possible, avoid solid color backgrounds (especially white) and instead use textured backgrounds with color.
  • Avoid strong contrast between elements of the image that will change. In other words, avoid having elements change from black to white as this will cause ghosting between the images.
  • Animations can either happen as the viewing angle changes left to right or up/down. The fact is that up/down images simply work better so unless you are using your lenticular as a display piece that people will be walking past, we recommend up/down animations. This does not affect the artwork supplied.

Have a simple question or need general information? We’ll get back to you within one business day.

Contact Us. We're here to Help.

All lenticular images can be classified into two types of effects: 3D and Animation.

ANIMATION
These can be anything from a flip (an animation that simply changes between Image 1 and Image 2), a Zoom (an image that gets progressively larger in each frame) to a motion image which animates through a large series of frames.

3D
These images do not change. They appear to show depth between the elements of the image and look the same from all viewing angles.

THE DO'S AND DONT'S OF LENTICULAR DESIGN

One of the most important aspects of designing lenticular is the concept. If you have a strong concept, lenticular designing becomes a much easier task. A variety of effects can be used—and some even combined—yet, many times the best ideas use the least amount of effects. It might be a good idea to consult with your printer when selecting the optimal lenticular effect for your job.

Below are some guidelines that can help you get started with your lenticular design.

3D DEPTH
Color choice and placement play a large role in the optimum "3D Lenticular" effect.

  • Bright and light imagery will often be the most successful.
  • Neutral colors in the background and brighter colors in the foreground work best.
  • It is best to use soft, less-detailed imagery for the extreme foreground and background layers.
  • Logos and typography should be near, or on, the middle key plane where they will appear the sharpest and most readable.

FLIP (2-3 IMAGES)
In "Flip" animation, less is definitely more. The most dramatic visual presentation will result with fewer frames.

  • Color usage plays a large role in a successful lenticular effect. Bright and light imagery will often work best.
  • Avoid areas of extreme contrast in the main subject, logo, and/or product.
  • Elements that are not similar enough can cause one image to appear faintly over the other (known as "ghosting") when only one image should be seen.
  • Avoid overlapping typography that flips to other typography. (should your planned effect require overlapping typography, a bit of trial and error will need to take place to help ensure success.)
  • Stay away from very fine type as the lenticular screen will reduce readability.
  • To maintain sharp contrast between the elements, limit the flip to only two images.
  • The same cautions apply for type and font information as listed under 3D Depth.

ANIMATION (OR VIDEO MOTION)

  • While all master video formats can be used to create an "Animation" effect, the numbers of frames that work well are dependent on a number of factors such as image content, image quality, lenticular lens resolution. Testing different frame usages will need to be performed.
  • Due to the vast array of variables involved in preparing digital files for lenticular "video" motion, it is best to consult to assure the best results.

MORPH
Elements those are similar in shape and color density work best for a clean "Morph" effect.

  • Two images will need to be created—the beginning and ending frames of the morph. (A good morphing software can create the individual frames that are needed.)
  • Elements that are not similar enough can cause one image to appear faintly over the other (known as "ghosting") when only one image should be seen.
  • Avoid very fine type as the lenticular screen will reduce readability.
  • See the type and font guidelines under 3D Depth.

ZOOM
Like other lenticular effects, color choice and placement are very important while creating the best "Zoom" effect.

  • Cool, darker colors in the background and warmer, lighter tones for the element in motion tends to produce the best lenticular zoom effect.
  • Bright and light imagery will often be the most successful.
  • If a specific section of the image (logo, product, or type) is intended to be a separate zoom area, it should be included as a separate layer or file.
  • Again, see the type and font guidelines under 3D Depth.

Type and font guidelines
As with other lenticular effects, color choice and placement are very important when creating the best "Zoom" effect.

  • Stay away from "serif" and "italic" type styles.
  • The font point-size will vary according to the lens LPI. (Example: The larger LPI (fewer lines-per-inch) will require a larger font point-size. Smaller LPIs (more lines-per-inch) will allow a smaller font point-size.)
  • Avoid very fine type as the lenticular screen will reduce readability.
  • A simple test to determine font readability is to print out a proof of the planned font size at 100% and place the planned lens over it to see how it will appear. (Remember to make sure the lens is going in the correct direction.)
  • To enhance font readability, try outlining the type and applying various stroke sizes. Color is also a huge factor, so try changing the color until you find a satisfying result.
  • Should you have trouble placing the type at, or near, the keyplane during interlacing, try layering the text on the interlaced art. (Keep in mind that the type will need to be the same resolution as the interlaced art.) By doing this, the copy will become static and there will be no parallax shifting. However, this might cause the type to appear as though it's pushing into some of the 3D objects—depending on the depth and layout. Logos may also benefit from this technique.